Goals & KPIs
Clarify what success looks like: leads, sales, hiring, or brand trust.
- • Prioritize top 3 outcomes
- • Define measurable KPIs
- • Set decision makers
Quick overview
Website Brief Template
A ready-to-use brief template: goals, pages, content, design direction, tech requirements and timeline – start faster.
Reply within 24hStrategy, design and buildSEO and performance included
Quick overview: brief template to align goals, pages and content owners.
TL;DR
A clear brief saves weeks. Define goals, target audience, pages and content ownership before design starts.
Checklist
- • Define goals, KPIs and priorities
- • Outline target audience and competitors
- • Create page map and content plan
- • Set design direction and brand values
- • Lock scope, timeline and owners
Guide breakdown
Audience & messaging
Great messaging needs a clear audience and positioning.
- • Personas and pain points
- • Tone of voice
- • Competitive context
Pages & content
Define which pages exist and who delivers content.
- • Draft sitemap
- • Copy, imagery, case studies
- • Legal pages and PDFs
Tech & timeline
State platform preferences, integrations and a realistic schedule.
- • CMS/stack preferences
- • Integrations (CRM, email, ecommerce)
- • Launch date + buffer
Common mistakes
- • No clear priorities in scope
- • Unclear content ownership
- • Timeline without approval process
Practical examples
Practice: A two-page brief with goals, sitemap and content owners accelerates kickoff and reduces revisions.
FAQ
Can I use this checklist for my own project?
Yes. It is designed as a practical guide you can adapt to your scope.
Do you help with implementation?
Absolutely. If you want help, book a call and we map next steps.
Ready to start your project?
Tell us your goal and we will outline scope, timeline and next steps.