Website redesign · Migration · SEO protection
Website Redesign with a Controlled SEO Migration
We modernize content, design and engineering as one controlled migration, including URL inventory, redirect mapping, high-fidelity screens, analytics QA and post-launch review.
Protect existing signalsContent before surfaceLaunch with monitoring
Built around the outcome
- Modernisation without blindly losing existing signals
- A clearer content and offer structure
- A controlled verifiable launch
Search results from a client project
Historical Google Search Console data for TurboGlanz in Höxter, Germany: 48 organic clicks and 385 impressions over a 28-day period, reported on 26 July 2026. The case study documents the source and measurement period.
Where the work starts
A redesign becomes risky when visual work begins before URLs, rankings, content, forms and measurement are inventoried.
- Ranking URLs disappear without an appropriate redirect
- New navigation repeats the old internal company structure
- Analytics gaps make the launch impossible to compare
A useful fit for
For organisations whose existing site has valuable URLs, content and data but no longer supports the offer, design or technology.
Websites with a grown and unclear page or URL structureBrands whose design no longer reflects the businessTeams preparing a CMS, domain or technology migration
Scope with substance
What the project actually delivers.
Target architecture and redirect map
Redesign, development and migration QA
Launch monitoring for indexing and conversions
Working together
Clear steps from first conversation to launch.
- Clarify Discuss your goals, customers and project requirements.
- Plan Plan the pages, content and how visitors will use the website.
- Build Develop the agreed design, features, SEO settings and analytics.
- Review Test before launch, review website use and plan improvements.
FAQ
Questions before a first call.
How do you reduce ranking loss during a redesign?
Through URL and content inventory, redirect mapping, canonical and hreflang checks, internal links, sitemap QA and post-launch monitoring.
Does every existing page need to be migrated?
No. Content is assessed by performance, relevance, quality and current business goals rather than copied or deleted automatically.
When should analytics be tested?
Before the redesign as a baseline, during staging QA and immediately after launch for every priority event.
A useful next step
Tell us what the website needs to change.
We help you define the scope, priorities and a practical next step for your website.
Start the conversation