Website redesign · Migration · SEO protection
Website Redesign with a Controlled SEO Migration
We modernize content, design and engineering as one controlled migration, including URL inventory, redirect mapping, high-fidelity screens, analytics QA and post-launch review.
Protect existing signalsContent before surfaceLaunch with monitoring
Sourced client result
TurboGlanz reached 48 organic clicks and 385 impressions in a documented 28-day Search Console window shortly after launch.
Where the work starts
A redesign becomes risky when visual work begins before URLs, rankings, content, forms and measurement are inventoried.
- Ranking URLs disappear without an appropriate redirect
- New navigation repeats the old internal company structure
- Analytics gaps make the launch impossible to compare
A useful fit for
For organisations whose existing site has valuable URLs, content and data but no longer supports the offer, design or technology.
Websites with a grown and unclear page or URL structureBrands whose design no longer reflects the businessTeams preparing a CMS, domain or technology migration
Scope with substance
What the project actually delivers.
Target architecture and redirect map
Redesign, development and migration QA
Launch monitoring for indexing and conversions
A clear operating model
From intent to a working system.
- 01 Clarify Goals, audience, proof and success metrics.
- 02 Shape Information architecture, UX and editorial direction.
- 03 Build High-fidelity implementation, SEO and analytics.
- 04 Improve Launch QA, measurement and focused iteration.
FAQ
Questions before a first call.
How do you reduce ranking loss during a redesign?
Through URL and content inventory, redirect mapping, canonical and hreflang checks, internal links, sitemap QA and post-launch monitoring.
Does every existing page need to be migrated?
No. Content is assessed by performance, relevance, quality and current business goals rather than copied or deleted automatically.
When should analytics be tested?
Before the redesign as a baseline, during staging QA and immediately after launch for every priority event.
A useful next step
Tell us what the website needs to change.
You receive a clear assessment of scope, priorities and the most useful first release.