Multilingual website · URL system · Editorial workflow
Multilingual Websites
International sites done right: language structure, hreflang, translation workflow and QA so each language can rank.
Clear locale URLsReciprocal hreflangLocalised content
Relevant client system
For Fortuna's Blumenboulevard, the main website, workshop booking, Stripe payments, location content and an editable admin system were connected into one customer journey.
Where the work starts
Translated copy is not enough: URL structure, canonicals, hreflang, navigation and maintenance must agree for every language.
- Search engines cannot map language variants reliably
- Only navigation and footer are translated while core content stays equal
- Changes reach other language versions late or not at all
A useful fit for
For organisations serving several markets that need language, ownership and search intent separated cleanly.
DACH companies reaching English-speaking audiencesSites that mix languages or switch them automaticallyInternational teams with recurring translation needs
Scope with substance
What the project actually delivers.
Reciprocal hreflang and canonical rules
Translation and approval workflow
Localised navigation, metadata and QA
A clear operating model
From intent to a working system.
- 01 Clarify Goals, audience, proof and success metrics.
- 02 Shape Information architecture, UX and editorial direction.
- 03 Build High-fidelity implementation, SEO and analytics.
- 04 Improve Launch QA, measurement and focused iteration.
FAQ
Questions before a first call.
Is automatic translation enough for international SEO?
It can support a first draft, but not positioning or market-specific search intent. Subject-matter review and localisation remain necessary.
Does every language need a separate URL?
Yes, for crawlable and linkable versions. Core language content should not only change through cookies or browser settings.
How is hreflang verified?
Each language version must reference itself and every other variant with complete reciprocal URLs.
A useful next step
Tell us what the website needs to change.
You receive a clear assessment of scope, priorities and the most useful first release.