Multilingual website · URL system · Editorial workflow
Multilingual Websites
Multilingual websites with clear language URLs, localised metadata, hreflang and an agreed translation workflow. Content and technical checks for each version.
Clear locale URLsReciprocal hreflangLocalised content
Built around the outcome
- Unambiguous language versions for people and search engines
- Fewer translation and maintenance errors
- A scalable international rollout
From our client work
Fortuna's Blumenboulevard brings its website, workshop booking, Stripe payments and location pages together in one place. The team can manage the content through a custom admin panel.
Where the work starts
Translated copy is not enough: URL structure, canonicals, hreflang, navigation and maintenance must agree for every language.
- Search engines cannot map language variants reliably
- Only navigation and footer are translated while core content stays equal
- Changes reach other language versions late or not at all
A useful fit for
For organisations serving several markets that need language, ownership and search intent separated cleanly.
DACH companies reaching English-speaking audiencesSites that mix languages or switch them automaticallyInternational teams with recurring translation needs
Scope with substance
What the project actually delivers.
Reciprocal hreflang and canonical rules
Translation and approval workflow
Localised navigation, metadata and QA
Working together
Clear steps from first conversation to launch.
- Clarify Discuss your goals, customers and project requirements.
- Plan Plan the pages, content and how visitors will use the website.
- Build Develop the agreed design, features, SEO settings and analytics.
- Review Test before launch, review website use and plan improvements.
FAQ
Questions before a first call.
Is automatic translation enough for international SEO?
It can support a first draft, but not positioning or market-specific search intent. Subject-matter review and localisation remain necessary.
Does every language need a separate URL?
Yes, for crawlable and linkable versions. Core language content should not only change through cookies or browser settings.
How is hreflang verified?
Each language version must reference itself and every other variant with complete reciprocal URLs.
A useful next step
Tell us what the website needs to change.
We help you define the scope, priorities and a practical next step for your website.
Start the conversation